The trend of homeowners naming their home is growing. Though this is predominantly seen in residential properties, we believe it could be a tool to sell vacant land, too.
A recent Wall Street Journal article shared that the historical significance of naming properties dates back to days of the aristocrats. This trend no longer simply honors tradition, rather it is now being wielded as a savvy marketing tool. United Country Real Estate Property and Auctions broker, Jib Davidson, sees this as a great idea for the vacant land real estate market.
In her article, Sandra Ward quoted a broker saying that property names there “represent an area, a way of life, and are evocative of family and summer.” These guidelines are helpful when choosing a name for acreage in your area. Capturing a unique detail about the land can be helpful. This could be the species of tree that grows there or the type of livestock included in the purchase of a cattle farm for sale. Other parameters include location or a family name for sentimental reasons.
Giving the Property a “Landmark” Quality
Part of the appeal that a named house, commercial property or piece of farmland has its potential to become a landmark in that neighborhood. It can become a frame of reference for directions. A name could reflect information about the surrounding area. This could be particularly useful for a commercial or industrial property that is located on an industrial part of town with decent road frontage. A large-acre hunting property that neighbors a popular fishing destination could be marketed with a name of the game or fish found there. An RV
Creating a Lasting Impression
Potential buyers have unique criteria when reviewing and scrutinizing listings. Naming the property provides a path stand out from others on the list. Buyers look through so many listings that by the time they are ready to tour, they have mixed up which properties are where. Naming the property sets it up as a mnemonic device. A monicker sparks viewers’ curiosity about the origin story and reasoning for a particular title. A name could take the property from being just another numbered address to being a product people want to learn more about.